Brent Cross Town

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Image of Brent Cross Town CRM platform development and optimisation,48% completions within the first month after PC,Strong Net Promoter Scores across both buildings

Challenge

Brent Cross Town is an £8bn, 180-acre park town delivering 6,700 new homes in partnership with Barnet Council. With Phase 1 completing, Related Argent needed Customer Care and Experience that felt entirely 'in-house' - seamless, aligned with brand values and equal to the development's ambition.

Response

Conductor CX has deployed a full dedicated team under a white-label model as part of the Related Argent resident-facing operation. The team manages Phase 1 Customer Care including resident onboarding, defect management and day-to-day queries - maintaining brand and quality standards at every touchpoint.

Impact

The programme is live and performing with an outstanding NPS score. Our third appointment with Related Argent - following King's Cross and Heart of Hale - means a partner who already understands their standards, their residents and their way of working.

48%

completions within the first month after practical completion

3rd

consecutive project with Related Argent

6,700

new homes in the wider development