Elephant Park

Logo for elephant-park
Image of Elephant Park Competitor mystery shopping conducted,Marketing suite costs reduced,Premium buyer journey optimised without compromising experience

Challenge

Lendlease sought to refine the residential sales journey at Elephant Park while reviewing the role and cost of their marketing suite. The objective was to benchmark competitor experiences and identify opportunities to strengthen customer engagement while reducing unnecessary operational costs.

Response

Conductor conducted competitor mystery shopping and analysed communications, sales environments and customer journeys. We mapped multiple purchasing scenarios, assessing friction, key emotional and informational touchpoints, developing recommendations for marketing suite strategy, spatial planning and customer engagement.

Impact

The review identified the defining moments in the customer journey that shape both emotional engagement and commercial outcomes. Our recommendations reduced marketing suite costs while enabling Lendlease to deliver a more efficient sales environment without compromising the experience expected by premium buyers.