85%+
of apartments sold by practical completion
The Atlas Building
Challenge
Rocket Properties needed a trusted partner to think like their buyers from day one; shaping product design, building a compelling customer journey and sustaining sales momentum from off-plan launch to handover across a five-year, 302-apartment development in the heart of Tech City.
Response
Conductor CX was retained for five years as an embedded strategic and delivery partner. Starting with consultation on layouts and specification, we developed the brand identity, marketing strategy, sales support and a best-in-class marketing suite, managing selling agents and creative partners throughout.
Impact
Over 85% of apartments were sold by practical completion. The five-year retention reflects the trust built by a partner who understood both the client's ambitions and their buyers equally well - starting with the customer and shaping the product they would ultimately call home.
5
years retained as strategic and delivery partner
302
apartments in the development